Sunday, 27 January 2013

The Grittier Side of Life: What Snow Can Do for Citizen Engagement

User Generated Content in full effect
As someone who is passionate about social media and its power to give citizens and communities a voice I was pleased when a tweet I sent last week about Birmingham City Council's efforts to grit the roads and pavements of England's second city was picked up by the BBC News. While it is easy to be sniffy and dismiss stories about snow and gritting as nothing more than banal 'local interest' I believe my experience offers some useful insights into how social media can support citizen engagement.